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AUDIT
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We will conduct an Audit of your current marketing program and collateral to develop a baseline, and to inform the go-forward recommendations and metrics. The Audit is designed to be monitored monthly, always looking to a 12-18 month horizon.
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Develop metrics to align with goals and objectives
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Market research
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Target Audience / Demographics
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Identify network and potential collaborators
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Recommendations for marketing platforms
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Website review - focus on enduser experience
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Search Engine Optimizations (SEO) audit
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Evaluate current Brand Image (logo and voice)
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Hashtag template
BRAND IMAGE
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Develop Brand Image guidelines that promote consistent, scalable brand identity and messaging. These guidelines will be for all marketing and advertising materials, print and digital and include:
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Brand Board Guidelines to protect the image and values of the brand, ensure consistent style and quality of presentation
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Logo and its usage
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Typography - Fonts
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Color system and brand board
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Brand Voice Strategy – Develop brand story and how it is relevant in today's world. Expand on your history - what have you done and how have you done it?
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Narrative and “Big Idea” (tagline or elevator speech) to be used in concert with all media platforms.
SOCIAL MEDIA
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Content Curation
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Graphic Design
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Scheduling & Posting
MEDIA MANAGEMENT
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Ad Buys - Digital & Print
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Graphic Design
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Content Curation
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Distribution & Placement
WEBSITE
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Development
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Enhance & Refresh
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E-Commerce Solutions
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SEO
MARKETING ARCHITECTURE
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Create an overarching marketing plan
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Calendar
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Themes
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Budget
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Schedule
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Digital & Print Platforms
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Metrics
EVENT PLANNING
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Tailored Event Coordination
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Creative Theme Development
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Timely Execution & Delivery
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Attention to every detail
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Budget-conscious Planning
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Vendor & Venue Selection
TAILORED MONTHLY SUPPORT
Implementation of marketing components ranging from detailed execution to oversight and calendar management.
TEAM
WORK
makes the
DREAM
WORK
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